Gray Bird Label, formerly Gray Bird Boutique, started in 2016 as an online boutique. With a lifelong goal of business ownership, the boutique quickly grew into a warehouse, employees, and a dream of big things! The boutique grew for years and, in this time, our owner, Emily, learned her passion in entrepreneurship and working with other small business owners through hosting seasonal shopping markets, pop-up-shops, and even starting another business along the way.

In 2022, the transition began to add wholesale to the business, through manufacturing an accessory and apparel line. At the start of 2023, shocking herself & her customers, Emily closed the boutique, with a new dream in site, to build a successful independent brand. Say hello to Gray Bird Label! Her goal is for Gray Bird to be sought out by store owners, loved by customers, and marketed at trade shows.

Now, in over 100 retail stores nationwide (and 3 international stores!) Emily & the Gray Bird team are thrilled to be working with other business owners daily, providing quality products for their store, building business-to-business relationships and cheering on every store owner along the way! We are THRILLED you are here and hope Gray Bird Label serves you and your business in a positive way. Thank you for shopping with us!