About
Gray Bird Label, formerly known as Gray Bird Boutique, began in 2016 as a passion project driven by a lifelong dream of business ownership. What started as an online boutique quickly expanded into a full-fledged operation with a warehouse, a growing team, and ambitious goals. Along the way, our founder, Emily, discovered her deep love for entrepreneurship, cultivating relationships with fellow small business owners by organizing seasonal shopping markets, pop-up shops, and even launching another successful venture.
In 2022, Gray Bird Label evolved once more, branching into wholesale with a curated line of accessories and apparel. By early 2023, in a bold and exciting move, Emily transitioned away from retail to focus on building an independent, sought-after brand. This marked the birth of Gray Bird Label, with the goal of being a go-to for store owners, beloved by customers, and showcased at trade shows.
Now, with products in over 350 retail stores nationwide—and even some internationally—Emily and the Gray Bird team are thrilled to collaborate with business owners daily, offering high-quality products, fostering strong business-to-business relationships, and supporting the success of every store along the way.
We're beyond excited to have you here and look forward to serving you and your business with Gray Bird Label. Plus, we're now offering personal styling services—because we believe great style belongs in every aspect of life!
In 2022, Gray Bird Label evolved once more, branching into wholesale with a curated line of accessories and apparel. By early 2023, in a bold and exciting move, Emily transitioned away from retail to focus on building an independent, sought-after brand. This marked the birth of Gray Bird Label, with the goal of being a go-to for store owners, beloved by customers, and showcased at trade shows.
Now, with products in over 350 retail stores nationwide—and even some internationally—Emily and the Gray Bird team are thrilled to collaborate with business owners daily, offering high-quality products, fostering strong business-to-business relationships, and supporting the success of every store along the way.
We're beyond excited to have you here and look forward to serving you and your business with Gray Bird Label. Plus, we're now offering personal styling services—because we believe great style belongs in every aspect of life!